Immersive International and Agusta Productions launched ROARR in 2024, an impact-driven, nature-first entertainment movement, that reimagines the world’s most iconic natural wonders as immersive canvases for story, spectacle and social impact. 

In 2025, after almost three years of research and development, ROARR transformed Mosi-Oa-Tunya (Victoria Falls) into an unprecedented visual spectacle, with a world-first projection show larger than the size of a football pitch. Spanning over 6,500 square metres in the mist between Zambia and Zimbabwe, the display would tower above both Big Ben and the Statue of Liberty.
As a Creative Supervisor at Immersive International I was responsible for developing and delivering the content and supervise with technical director the technical expertise required to project on to the Falls mist