Orchestrated the multisensory visitor journey for the UK’s first story-led pavilion, titled "Come Build the Future." I directed the integration of cinematic video content, spatial audio, and interactive touchpoints to tell a cohesive story of British-Japanese collaboration. By synchronizing complex projection mapping with character-driven animation (featuring the mascot 'PIX'), I ensured a seamless 20-minute immersive experience that resonates with a global audience of over 28 million visitors.